02 — Fandom & creators

Keep the conversation
going with your fans.

AI handles the fan messages it can answer. Creators and managers take over conversations that need human attention.

Designs adapted from other industries

From commerce

Messaging hub

From networking

Shared conversation engine

Fandom & creators

The opportunity

Fan relationships matter. As messages spread across channels, staying responsive gets harder. AI can answer from the creator’s knowledge and voice, leaving room for people to take conversations further.

Applications and opportunities

01
Connected channels, one inbox
Receive DMs and comments from Instagram, Kakao, and web chat in one place.
02
Replies grounded in creator knowledge
AI draws on knowledge defined by the creator and hands conversations needing review to a person.
03
Content creation
Creators make and publish content together with AI.

Experience from other industries

From commerceFandom & creators
Messaging hub
A message-sending hub that began with commerce notifications was connected to the fan messaging service.
From networkingFandom & creators
Shared conversation engine
An engine that once connected people now powers matching conversations between brands and creators.

Related work

FanTalk
Fandom & creators
AI answers fans.
People take over when needed.
What AI does
Reads each message and answers from the creator's knowledge
What people do
Defines knowledge and tone, and takes over conversations needing review
Current status
Live
- Human handoff
- Grounded answers (RAG)
- AI for meaning, rules for format
FanTalk — Explore the case study
MomentStory
Gifting & generative media
Photos and conversation.
A personal music video.
What AI does
Draws out memories, creates lyrics and music, and assembles the video
What people do
Chooses the photos and the story
Current status
Web service
- Generative media
- Model selection & integration
MomentStory — Explore the case study
Company S
Platform for in-person communities and events
Client name withheld
Built event content generation, photo tagging, comment classification, and fact-checks for automated posts.
What AI does
Creates event content and fact-checks auto-generated posts
What people do
The operations team sets the rules and checks results
Current status
Live
- Generative media
- AI for meaning, rules for format
- AI safeguards

Other industries

Tell us what you want
to change with AI.

Tell us about the service you want to build or the work you want to change. We'll define a starting point and scope together.

Discuss your AI project Email us directly

Keep the conversation going with your fans.

Connected channels, one inbox

Replies grounded in creator knowledge

Content creation

Messaging hub

Shared conversation engine

AI answers fans. People take over when needed.

Photos and conversation. A personal music video.

Built event content generation, photo tagging, comment classification, and fact-checks for automated posts.

Tell us what you want to change with AI.

Keep the conversation
going with your fans.

AI answers fans.
People take over when needed.

Photos and conversation.
A personal music video.

Tell us what you want
to change with AI.